Vivid is a German-based and Europe-wide fintech company with more than 400 employees. The company strives to provide everyone with easy access to investing and banking services.
This was an ongoing campaign that was running during 17 months and targeted men and women between 25 and 45 years old who work at large corporations and often buy products or services online. The campaign was running in Germany, Italy, France, and Spain.
For this campaign, we used YouTube and Instagram and partnered with influencers who publish content in several categories: finance, investments, crypto, lifestyle, education, entertainment, and technology. The campaign had four goals:
build customer loyalty and trust
increase brand awareness
increase the number of installs and new accounts
inform about new services and products (e.g., crypto investment opportunities)