MY.GAMES is a global gaming company that develops PC, mobile and console games of all genres. The company has more than 80 games in its portfolio such as Warface, Hustle Castle, Skyforge, Conqueror's Blade, and more.
This campaign was run in three flights. We targeted male users (25+ years old) in Hong Kong, Taiwan, and the USA.
Tacticool was promoted on YouTube via 60-90-second integrations. Influencers shared their opinion and experience with the game and also provided their audiences with a unique promo code. The campaign had two main goals:
to promote the game in new markets
to drive the number of installs (both trackable and organic)