Kaspersky “Safe Kids” is a parental control app that helps to keep kids safe online.
We promoted the product in MENA regions via YouTube 60 second integration.
To show that Kaspersky solves worldwide issues not only in IT but also in social responsibility scope
To inform the target audience about the necessity of kids’ information security
To find proper macro-influencers in the MENA region with kids from 11 to 15 years old
To raise the amount of Safe Kids app installs.