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Kaspersky Safe Kids

We helped Kaspersky company to promote an advanced parental control app Safe Kids.

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Kaspersky Safe Kids

Kaspersky “Safe Kids” is a parental control app that helps to keep kids safe online.

The Campaign

We promoted the product in MENA regions via YouTube 60 second integration.

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Goals

To show that Kaspersky solves worldwide issues not only in IT but also in social responsibility scope

To inform the target audience about the necessity of kids’ information security

To find proper macro influencers in MENA region with kids from 11 to 15 years old

To raise the amount of Safe Kids app installs.

Creators of the campaign

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