Playkot is a mobile apps developer company founded in 2009. The company has developed several popular mobile games such as Supercity, Age of Magic, Tropic Storm, and Titans
In this campaign, we targeted female and male users (25+ years old) in France.
Sponsored posts were published on a frequent basis without long time intervals between publications. Video integrations were both creative and humourous. On top of that, influencers offered unique bonuses to their subscribers. The campaign had two main goals:
to increase the number of installs (and, consequently, the number of in-game purchases)
to create a loyal game community