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We operate at the intersection of technology and creativity

HypeFactory is a one-stop-shop influencer marketing agency that delivers your promotional goals with excellence.

Creating our analytical platform in 2017, we came up with an idea to design an effective combination of technology and creativity. Thus, at the intersection of automation and human communication, the HypeAuditor tool, and the HypeFactory agency were born, teaming up experts from the world of brands, advertising and performance.

Today we use advanced artificial intelligence technologies to select from millions of influencers and find the best fit for your objectives.

HypeFactory's main principle is transparency. We use a measurable approach at each stage of a marketing campaign: from the selection of influencers and budget evaluation to a deep analysis of campaign results.

We make your brand known worldwide.

Team

Alexander Frolov
Founding Partner & CEO
Alexander Frolov
Founding Partner & CEO

Alexander stood at the origins of HypeFactory. Thanks to 15 years of professional experience, the agency emerged, as well as its brand-new technology. He is the Ex CEO of Fotostrana — one of the largest social media projects in CIS. Now he leads our company and growing HypeFactory team.

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Artem Paulkin
Chief Commercial Officer
Artem Paulkin
Chief Commercial Officer

Artem is the keeper of HypeFactory's business strategy. With managerial experience in StickerRide, Deluxe Interactive, Dentsu Aegis Group and OMD OM Group. He is now supervising over development and implementation of management solutions to bring HypeFactory to its goals.

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Alexandra Kuzminova
HR Director
Alexandra Kuzminova
HR Director

Alexandra started in marketing. She began working for advertising agencies in Australia and advanced in Russia. She became an HR director of Wavemaker, creating strategies, implementing SOX requirements for HR processes. With us Sasha pursues her main passion - helps talented people from all over the world become a strong team.

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Evgeny Grigoriev
Account Director
Evgeny Grigoriev
Account Director

Evgeny is a multifunctional expert in advertising and communications. He developed and implemented marketing strategies for world-class brands working in Ventra and MODUL PRO agencies. At HypeFactory, Evgeny manages the entire customer work, from briefing to long-term cooperation.

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Vita Severgina
Business Development Director
Vita Severgina
Business Development Director

Vita is an expert in the building of strategic relationships and partnerships, particularly with top advertisers. Previously, Vita was in the senior sales department management positions in SNOB, TVzavr, Insense and now focuses her efforts on contributing to the development of effective sales strategy.

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Anna Puzakova
Head of Brands
Anna Puzakova
Head of Brands

Anna creates excellent marketing campaigns implementing an advanced case-by-case approach and strategic vision. Through her efforts, brands not only gain recognition but loyalty and love. Her skills have confirmation by dozens of successful projects with promotion collaborations carried out by Anna and her team.

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Daria Arzhanik
Head of Performance
Daria Arzhanik
Head of Performance

Daria was one of the first in CIS to collaborate with bloggers overseas and to launch major international performance campaigns. Among the projects under her supervision are dozens of top marketing campaigns created for the best players in the global game dev industry and cover more than 20 regions from Korea to America.

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Regina Tsvyrava
Chief Operating Officer
Regina Tsvyrava
Chief Operating Officer

Regina is HypeFactory's strategic and tactics core. She is responsible for advertising campaigns flow, new services, and technologies created within the agency. She was one of the first people in Russia to engage with influencers achieving the goals of performance marketing. By joining HypeFactory, Regina helped to strengthen the business and increase the number of successful campaigns.

Become a part of HypeFactory team
Job openings
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Marina Ivanova
Head of Celebrity
Marina Ivanova
Head of Celebrity

Marina is a powerfully engaging expert that perfectly understands how the advertising market and celebrities interact within one ecosystem. As the Head of Celebrity, a strategic direction for the agency, Marina supervises all business aspects of communication with public persons.

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production department

13

account management

3

development

10

back office

5

creative department

38

production department

13

account management

3

development

10

back office

5

creative department

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