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We operate at the intersection of technology and creativity

HypeFactory is a one stop shop influencer marketing agency that delivers your promotional goals with excellence.

Creating our analytical platform in 2017 we came up with an idea to design an effective combination of technology and creativity. Thus, at the intersection of automation and human communication the HypeAuditor tool and the HypeFactory agency were born, teaming up experts from the world of brands, advertising and performance.

Today we use advanced artificial intelligence technologies in order to select from millions of influencers and find the best fit for your objectives.

HypeFactory's main principle is transparency and a measurable approach at each stage of a marketing campaign: from the selection of influencers and budget evaluation to a deep analysis of campaign results.

We make your brand known worldwide.

Team

Alexander Frolov
Founding Partner & CEO
Alexander Frolov
Founding Partner & CEO

Alexander stood at the origins of HypeFactory. Thanks to 15 years of professional experience, the agency emerged, as well as its brand-new technology. Ex CEO of Fotostrana — one of the biggest social media projects in CIS — now Alexander leads our company and growing HypeFactory team.

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Artem Paulkin
Chief Commercial Officer
Artem Paulkin
Chief Commercial Officer

Artem is the keeper of HypeFactory's business strategy. With managerial experience in StickerRide, Deluxe Interactive, Dentsu Aegis Group and OMD OM Group he is now supervising over development and implementation of management solutions to bring HypeFactory to its goals.

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Alexandra Kuzminova
HR Director
Alexandra Kuzminova
HR Director

Alexandra started in marketing working for advertising agencies in Australia, and advanced in Russia becoming an HR director of Wavemaker, creating strategies, implementing SOX-requirements for HR processes. At HypeFactory Sasha pursues her main passion - helps talented people from all over the world become a strong team.

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Evgeny Grigoriev
Account Director
Evgeny Grigoriev
Account Director

Evgeny is a multifunctional expert in advertising and communications. He developed and implemented marketing strategies for world-class brands working in Ventra and MODUL PRO agencies. At HypeFactory Evgeny manages the entire customer work, from briefing to long-term cooperation.

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Vita Severgina
Business Development Director
Vita Severgina
Business Development Director

Vita is an expert in building of strategic relationship and partnership, particularly with top advertisers. Previously, Vita was on senior sales department management positions in SNOB, TVzavr, Insense and now contributes to the development of an effective sales strategy in HypeFactory.

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Anna Puzakova
Head of Brands
Anna Puzakova
Head of Brands

Anna creates excellent marketing campaigns implementing advanced case-by-case approach and strategic vision. Through her efforts, brands not only gain recognition, but loyalty and love. Her skills are confirmed by dozens of successful cases of promotion collaborations carried out by Anna and her team.

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Daria Arzhanik
Head of Performance
Daria Arzhanik
Head of Performance

Daria was one of the first in CIS to collaborate with bloggers overseas and to launch major international performance campaigns. Projects under her supervision are dozens of top marketing campaigns created for the best players in the global gamedev industry and cover more than 20 regions from Korea to America.

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Regina Tsvyrava
Chief Operating Officer
Regina Tsvyrava
Chief Operating Officer

Regina is HypeFactory's strategic and tactics core. She is responsible for advertising campaigns flow, new services and technologies creation within the agency. She was one of the first in Russia to engage with influencers to achieve the goals of performance marketing. By joining HypeFactory, Regina helped to strengthen the business and increase the number of successful campaigns.

Become a part of HypeFactory team
Job openings
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Marina Ivanova
Head of Celebrity
Marina Ivanova
Head of Celebrity

Marina is a powerful expert that perfectly understands how the advertising market and celebrities interact within one ecosystem. As the Head of Celebrity, a strategic direction for the agency, Marina supervises all business aspects of communication with public persons.

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production department

13

account management

3

development

10

back office

5

creative department

38

production department

13

account management

3

development

10

back office

5

creative department

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