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We operate at the intersection of technology and creativity

Full service influence marketing agency with endless possibilities to deliver your promotional goals with excellence

Creating our analytical platform in 2017 we came up with an idea to design an effective combination of technology and creativity. Thus, at the intersection of automation and human communication the HypeAuditor tool and the HypeFactory agency were born, teaming up experts from the world of brands, advertising and performance.

Today we use advanced artificial intelligence technologies in order to select from millions of influencers and find the best fit for your objectives.

HypeFactory's main principle is transparency and a measurable approach at each stage of a marketing campaign: from the selection of influencers and budget evaluation to a deep analysis of campaign results.

We make your brand known worldwide.

Team

Alexander Frolov
Founding Partner & CEO
Alexander Frolov
Founding Partner & CEO

Alexander stood at the origins of HypeFactory. Thanks to 15 years of professional experience, the agency emerged, as well as its brand-new technology. Ex CEO of Fotostrana — one of the biggest social media projects in CIS — now Alexander is working on our company’s strategy exploring new markets, developing products, and continuously perfecting the entire business process.

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Tatiana Titova
Client Service Director
Tatiana Titova
Client Service Director

Tatiana has 15 years of experience in advertising and worked in Dentsu Aegis and Fuse BBDO, leading advertising agencies. She has expertise in media, branded content, celebrity marketing, and creativity. At HypeFactory, Tatiana is responsible for customer service and product quality.

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Dmitriy Morgulis
Head of Global BizDev
Dmitriy Morgulis
Head of Global BizDev

Dmitry began his career in mobile advertising in 2014. He made his way up from Manager to Head of Sales at Cheetah Mobile. In 2019 he became Vice President of Sales and Business Development at WebEye. At HypeFactory, Dmitry is responsible for international performance marketing.

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Artem Paulkin
Chief Commercial Officer
Artem Paulkin
Chief Commercial Officer

Artem is the keeper of HypeFactory's business strategy. With managerial experience in StickerRide, Deluxe Interactive, Dentsu Aegis Group and OMD OM Group he is now supervising over development and implementation of management solutions to bring HypeFactory to its goals.

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Anna Puzakova
Head of Brands
Anna Puzakova
Head of Brands

Anna creates excellent marketing campaigns implementing advanced case-by-case approach and strategic vision. Through her efforts, brands not only gain recognition, but loyalty and love. Her skills are confirmed by dozens of successful cases of promotion collaborations carried out by Anna and her team.

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Daria Arzhanik
Head of Performance
Daria Arzhanik
Head of Performance

Daria was one of the first in CIS to collaborate with bloggers overseas and to launch major international performance campaigns. Projects under her supervision are dozens of top marketing campaigns created for the best players in the global gamedev industry and cover more than 20 regions from Korea to America.

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Regina Tsvyrava
Chief Operating Officer
Regina Tsvyrava
Chief Operating Officer

Regina leads a team that launches all of the marketing campaigns for our customers. She was one of the first in Russia to engage with influencers to achieve the goals of performance marketing. By joining HypeFactory, Regina helped to strengthen the business and increase the number of successful campaigns.

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Alexandra Kuzminova
HR Director
Alexandra Kuzminova
HR Director

Alexandra started in marketing working for advertising agencies in Australia, and advanced in Russia becoming an HR director of Wavemaker, creating strategies, implementing SOX-requirements. At HypeFactory Sasha pursues her main passion - helps talented people from all over the world become a strong team.

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Marina Ivanova
Head of Celebrity
Marina Ivanova
Head of Celebrity

Marina is a powerful expert that perfectly understands how the advertising market and celebrities interact within one ecosystem. As the Head of Celebrity, a strategic direction for the agency, Marina supervises all business aspects of communication with public persons.

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Ilya Rozov
Creative Director
Ilya Rozov
Creative Director

Ilya has 15-year experience in digital marketing, advertising and strategy. He held senior management positions in marketing agencies, such as OMD, Dentsu and BBDO. He was responsible for creating, planning and delivering a strategic vision for clients across different industries. At HypeFactory, Ilya is leading the creative department.

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Vitaliy Kulesh
Art Director
Vitaliy Kulesh
Art Director

At HypeFactory, Vitaly is responsible for the visual style of all influencer marketing campaigns. In his work, he combines a structured approach with creativity and consistency. He has vast experience in developing the vision, concepts, and style of large projects. Vitaly is also highly experienced in managing a creative team.

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production department

22

account management

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development

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back office

8

creative department

59

production department

22

account management

7

development

18

back office

8

creative department

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