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Influencer Marketing
in game promotion

Raid Shadow legends is a fantasy-themed, turn-based role-playing game. The game has a mobile app and website version.

Vector

March 2019

Launch
Vector

2000+

Creators
Vector2

635M+

Views
Vector3

14

Languages
plarium

About

Plarium is one of the leading gaming studios in 150 countries, with over 290M fans.

Their most acclaimed
titles include:

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Geos

Key growth regions including the US, Latin America, and EU

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Goals

The Raid Shadow Legends team was looking 
to scale the marketing efforts and expand UA channels while retaining positive ROI.

Raise the number of installs

Raise the number of web users

Keep CPM and CPI below the target value

Brand awareness

Creators of the campaign

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